While Lost Ark has millions of active players around the world, there may be some content in game that is unexpected for some Western audiences. Sometimes this can include cultural references, imagery, or nuances that are unfamiliar to us. While our goal is to preserve the authenticity of the original game, we also feel localization updates can be made to make the game feel more approachable and representative of our Western players.

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We're also actively working on changes that we believe will make our audience feel more at home in Lost Ark. Some areas of focus have been character creation, knowing players of all types want a character they feel represents them – (such as more options for default costumes, hairstyles and skin tones). Additionally, we're working to increase NPC diversity throughout the world of Arkesia. We have been working closely with Smilegate RPG to make changes that reflect our audience.