As for the experience awaiting PlayStation buffs when the curtain lifts on Sony's E3 media event, live streaming from the Shrine Auditorium & Expo Hall (online as well as in select theaters) next Monday, June 12, Layden says to think of it less as a press conference than a software showcase.

"The crowd will only have to suffer I think in aggregate 90 seconds of me," he jokes. "And in the middle will be all the games."